SC Airport Cars is a family-run airport and cruise transfer service covering Southampton and the wider Hampshire area. Steve has been driving people to Heathrow, Gatwick and the cruise terminals for more than fifteen years, on fixed prices with no surprises. The service was spot on. The website, and the bill sitting behind it, were anything but.
The website wasn't the only problem
Steve came to us with a dated WordPress site. It did the job, but it looked tired and wasn't winning him the work it should. That part was a straightforward fix. The bigger surprise was what we found when we looked at what he was paying for each month.
His IONOS account had quietly grown into three separate contracts. He had started on a single WordPress hosting plan at £12 a month. Along the way it had been joined by a second, standard hosting plan bundled with his domain, and a premium email mailbox, and the WordPress plan itself had picked up an SEO add-on that, as far as we could tell, wasn't doing anything at all. By the time he came to us it was around £34 a month, and he had no idea how the extra contracts and add-ons had crept in.
Before
- A WordPress hosting plan that had picked up an SEO add-on doing nothing
- A separate hosting plan bundled with his domain, doubling up
- A premium email mailbox he could only reach on his laptop
- Around £34 a month across three contracts, up from the £12 he started on
After
- One fast landing page built to turn visitors into bookings
- One simple mailbox that works on his phone
- One Hosting & Care plan at £29 a month, edits included
- His domain kept in his own name, owned outright
Email he could finally use on his phone
The thing that caught Steve out most was the email. He could only get to it on his laptop at home. For someone who spends his day behind the wheel, that meant enquiries sat unread until he got back. We moved him to a simpler mailbox that does everything he needs, and set it up on his phone so he can reply the moment a booking lands.
Getting found on Google
A good-looking site only earns its keep if people can find it. Steve's Google Business Profile, the listing that shows up on Google Maps and in local searches, was out of date, so we brought it back in line with the new site.
We also showed him how much reviews matter for turning up when someone nearby searches for an airport taxi. He took it on board and went from 3 reviews to 9 in a single week. We help him reply to every one, which keeps the profile active and puts him in front of local customers.
3 → 9
Google reviews in a week
What we changed
- Built a fast landing page with one job: turn a visitor into a quote, a call or a WhatsApp message.
- Cancelled the duplicate WordPress hosting plan he was paying for on top of everything else.
- Removed the second, standard hosting plan that was quietly doubling up.
- Dropped the pricey email package down to a simple mailbox that does the same job for him.
- Set that email up on his phone, so he is no longer tied to a laptop at home.
- Left his domain exactly where it is, in his name, so he owns it and just renews it once a year.
- Moved the new site onto our Hosting & Care plan, with the email cost taken off so he is not paying twice.
- Updated his Google Business Profile so it matched the new site and showed the right details.
- Got him gathering and replying to reviews, taking him from 3 to 9 in a week.
The result
Steve swapped three separate contracts for one tidy plan. He pays a little less each month, and every pound now goes on something he needs. The new site is built to be found and to bring in bookings, with a quote form, click-to-call and WhatsApp all a tap away. His email travels with him, and his Google listing is up to date and gathering reviews. When he needs a change, he sends us a message and it's sorted, usually the same day.
No more paying for things he never used, no add-ons quietly ticking over in the background, and no tangle of plans to keep on top of. Just a site that works, looked after by someone down the road. You can see the finished landing page at sc-airportcars.co.uk.